When running a business, one of your foremost goals should be ensuring customer retention. Many businesses do this by being customer centric. Being customer centric means creating a positive experience for your customers by putting them at the center of your business. This means your business strategies, processes, and actions must revolve around your customers. However, you can’t do this alone. You need help from your staff and everyone else involved in the business.
Let’s say, for example, that you’re running your own restaurant. It took you some time to draw people’s attention to it, and now that you have ample returning customers, you want to make sure you keep them. It is possible. You can achieve customer loyalty by ensuring customer satisfaction. These two go hand-in-hand, and a good way to reach this goal is to listen to your customers. This is where restaurant feedback forms enter the picture.
Over the last decade or so, a slew of customer feedback mechanisms have emerged in the form of surveys, focus groups, and as mentioned above, feedback forms. Hotels and restaurants were the first ones to make use of these, but eventually, many businesses followed suit. As simple as these look on paper, these feedback mechanisms became invaluable in helping businesses grow simply because these provided restaurant owners and managers quick information and opinion through the eyes of their customers.
Through restaurant feedback forms, you can ask your customers about their experiences based on the following:
• The time they booked their reservation
• Their arrival at the restaurant and how the maître d’ welcomed them
• The ambiance in your restaurant
• The menu
• The meals they ordered
• The time they asked for their checks and paid for their meals
Your customers’ answers can help you understand whether you’re on the right path towards customer satisfaction or not. The answers would also help you cook up more strategies, campaigns, marketing schemes, and promotions in order to win returning customers. Moreover, their honest responses will help you see if your service needs improvement and discover if customers are content with your product and services.
In addition, restaurant feedback forms can help you determine which items on the menu keep customers coming back for more. Perhaps, aside from the things mentioned in the bullet list above, you can include questions like what food items they have tried, how they can describe the food in a few words, and how they would rate the food they’ve been served. Then, tally the responses and check which food item scored the most positive feedback. Based on the responses, you’ve just determined your restaurant’s signature dish.
These days, customers have two options when it comes to restaurant feedback forms. They can answer using traditional means (pen and paper) or online. Some restaurants even offer incentives to customers who would gladly leave their feedback. Incentives may range from discounts to free entrée. Using restaurant feedback forms is your best way of listening to your customers. If you truly want to make them happy, you need to know what makes them happy, and you could glean the information you need from these forms. Remember, the success of your restaurant depends on your customers, so it’s up to you to do everything in your power to ensure their utmost satisfaction.